Digital Product Creation: Where to Start?

Digital products are easy to create, once you know what you’re doing. And it’s the last part of that sentence that seems to stop most people from creating their own product. Once we’ve “grown up” we seem to think that we should be able to learn things almost instantly. But that’s not really the case and often the things we want to learn are more complicated than many of the things we learned when we were younger. Including creating a digital product.

Start small

Starting small is the most sensible place to start.

But so often we get grand ideas about creating a blockbuster product the first time we want to make one. You know: the encyclopedia on the subject. Hundreds of pages long or tens of hours of videos. Or even both.

And, truth be told, even the digital product creation experts often find that daunting. The closest I’ve got to date is a compendium product that’s soon to be launched but that will be made up from about a dozen short-ish projects, each of which were relatively easy to make.

I’d still balk at the idea of making the large product from scratch.

So start with a small product – maybe one that you give away when people sign up to your list, so it could be as short as 8 – 10 pages of writing (including a cover, copyright page and resource page) or 10 to 20 minutes of audio or video.

Keep it simple

This goes hand in hand with starting small.

Generally, simpler things are easier to explain and quicker to explain as well.

If that’s not the case with the first subject that springs to mind, go to plan B. Because sometimes simpler is actually more difficult to explain, which you’ll know if you’ve said to someone “Oh, that’s easy” and then spent a couple of hours showing them how to do it.

But oftentimes your first instincts are correct.

Don’t worry that it’s available elsewhere

Apart from a few national secrets, almost everything is available on the internet.


But it can take time to hunt down.

Which means that often you’re saving people a lot of time they would otherwise have to spend trawling through the results on Google, refining their search so they get better results and generally surfing the web rather than finding the ten minute answer you can provide.

Saving time – even for the simplest things – is a big priority for a lot of people.

And a lot of people know less about your subject than you do, so they’ll be happy that you saved them an hour of their life that they’d never get back.

Whether you charge them money or just swap the information for their email address or however else you choose ot deliver your digital product.

Just do it!

Starting small has another advantage: you’re more likely to do it than start it and then leave it lurking on your hard drive until you delete it forever when you change your computer in a few years time.

You’ll have the satisfaction of knowing that you’ve actually created a digital product and that other people are finding it useful, which will drive you on to create more products and help more people.

Onine Business By Selling Digital Products

Digital products have been increasing in popularity these days. A lot of people have found ways of earning extra income by selling various digital products. It is easy to sell those commodities online and apart from that, it can also allow you to establish your very own online business without really needing a big capital or investment. Do you know what exactly these products are?

Digital products include eBooks, software, membership, subscriptions and other informational materials. More particularly, these are the ones which you can easily purchase online and all it would take is a simple downloading and you can already use it.

A lot of people are patronizing these products primarily because it is convenient. When they need a particular digital product, all they have to do is search for it online and purchase. Then, it will only take a few minutes of downloading and they can already get their hands on the product.

For example, if a person needs information on how to train his dog, he can search for an eBook through the internet which will provide him with the needed information. He no longer has to go out of the house and look for a good book from different bookstores. Buying an eBook saves him time and effort. Also, eBooks usually come cheaper compared to the paperback or hardbound books. So, he will be able to save money too.

Since there is already a big market for digital products, a lot of people also venture into this kind of business. In creating your own product, all you have to do is gear yourself up with the right knowledge. In fact, you can even start creating your own product to sell depending on the skills and knowledge that you already have.

If you are knowledgeable about a specific subject like garden landscaping, playing the guitar or other topics, you can start writing an eBook. Just make sure that it has relevant and informative content so customers will be satisfied if they purchase it. Other things you can do is develop a software or maybe offer membership a coaching program if you have enough knowledge about this.

Selling digital products would also mean promoting it via the internet. As long as you do your marketing well, you can also establish your own online business.

Selling Digital Products Through Ecommerce

When you plan to do business online, a lot of people will think that you only plan to sell tangible products that can be delivered by couriers. However, online businesses are established not just to sell physical products, but digital products as well.

Business owners who wish to sell physical products on their site will have to work hard at setting up their website. You have to make your products really appealing to visitors by using photos and great product descriptions. Your site has to be easy to use and should have features like landing pages and shopping carts or baskets. However, when it comes to selling digital products, the process is different.

When customers buy digital products, they can either receive them through mail or by directly downloading. A lot of businesses prefer to have their customers download their products as it is more convenient for them and for the buyer. Merchants don’t need to keep an inventory so it makes things very easy for them.

With the plethora of predators in the internet, it is so easy to get scammed. So here are some tips to help you secure your business from these shady individuals.

Methods of Payment

E-payment is still a big issue among business owners who offer digital products. Since customers pay upon purchase just like they do for physical products, then you have to make sure that they are legitimate. Before you can accept credit card payments in your site, make sure that you have the following accounts:

– Merchant Bank Account

– Payment Gateway Account

– Internet Merchant Account

A proof of payment is important for your records as well as for your customer just in case something goes wrong with the downloading process. Credit card companies can still do chargebacks even for purchase of digital products.

Nowadays, a lot of buyers prefer to make use of a third party payment option or a P2P transaction. PayPal is a popular example for this type of transaction. To open an account with PayPal, buyers or merchants need to have an email address that they can link with the account. They also need to have a bank account that will be used for verification purposes.

So if your customers wish to use this payment option, all they have to do is to enter their email address and they will be directed to their account in PayPal. They will click on an option to verify that they want to make payment using their PayPal account. When they have completed the transaction, they will be will directed back to your site to wait for confirmation.

Delivering Digital Products to Your Customers

All your digital products can be stored in your site. The directory containing your products should be protected by a strong password to prevent the public from gaining access to it easily. As soon as your customers make payment, they will receive a link to the product that they have purchased, and a login ID and a password. Advise your customers to keep the link to themselves.

If you think that doing it this way is tedious, then you can make use of digital download systems that can make your business easier for you. These companies can help you with everything you need to do in selling your digital products. PayLoadz and ClickBank are just two of the many companies that offer this type of service.

Digital products are the in thing right now. If you want to earn big bucks set up a digital products business as the overhead cost will just be minimal. Try to find a system that will make it easy for you to deliver your products to your customers and for them to pay you for your products.

Working From a Digital Product Creation Blueprint

Like almost everything even vaguely technical, it pays to have a digital product creation blueprint to work from when you decide to make a digital product. This can be as simple as a checklist to make sure that you don’t miss any vital steps when you create your product. Or it can even be closer to a recipe that you follow, much the same as when you’re cooking a dish for the first time.

My preference is to follow a checklist rather than a complete recipe but that’s partly because I’m like that a lot of the time and partly because I’ve made enough digital products to know approximately what I’m doing.

But if you prefer something closer to a digital product creation blueprint then follow these steps.

1. Research the market

Set yourself a time limit to do this as it’s way too easy to spend all your allotted time on research and never get round to creating the product. It’s far better to get a general handle on what needs to be produced and fine tune that in subsequent versions.

2. Create an outline

I like outlines a lot.

They are quick to make – usually only a line or two for each section the product will contain and maybe an extra handful of points to cover for each of those bullets.

They also make it blindingly obvious if something is missing – it tends to leap out from the page or the screen.

3. Start creating!

This is important, especially if your natural inclination is to procrastinate.

We like completeness and order – that’s why untidiness bugs so many people.

Once you start to create a product, part of your mind will go into nag mode to nudge you into continuing the project.

This is not as strong with a digital project and you need to make sure that you have other things in place to keep you on track. But it’s certainly a good start.

Uploading each completed section to your download page helps keep you on track in this respect.

4. Write your sales page

You’re almost certainly going to need a sales letter. Or at the least a product description if you’re uploading your new digital product to a marketplace like Amazon.

The sales letter doesn’t have to be perfect but it does need to exist.

The headline is far and away the most important part. There are online headline generators that you can use as a starter and they may be sufficient for your needs. But if you’re able to craft your own headline, even better.

The rest of the sales copy should persuade people to at least try your product. There are some excellent books such as the Ultimate Sales Letter that will talk you through the process but, again, don’t let that be a reason to procrastinate on the final launch. It’s almost always better to launch first and amend later, especially with digital products as you can offer updates as a free bonus.

5. Put it up for sale

This is the final piece of the product creation jigsaw.

If your product never gets launched, you may as well have not created it in the first place.

So make sure that you take this final step, whether it’s through somewhere like Amazon, a digital product wholesaler like Clickbank, on your own host or wherever.