What Type of Digital Product Should You Create?

Digital products are increasingly the top choice of consumers. Whether it’s something as simple as a Kindle book or something more complicated like a video tutorial, digital products are increasingly being chosen. But what type of digital product should you create? Here are some of the major types and their associated pros and cons.

Kindle Books

If you’ve got a word processor then you can type away and let Amazon handle the conversion process into a Kindle format.

Which means that you’ve got an easy conversion process. All you need to do is come up with the content.

Amazon also handle all the sales and distribution. Sure, they take a commission for that, but within their preferred price range of $2.99 to $9.99, they’ll give you a generous 70% commission most of the time.

The negative is the price point of most Kindle books. Lots sell for 99 cents and that only pays out 35% royalties. So if you think you can be another John Locke and sell over a million sub-dollar Kindle books then you’ll make a decent income. But for mere mortals, selling a few dozen or even a few hundred low price Kindle books a month won’t allow you to quit your day job.

PDF eBooks

These are usually priced higher than Kindle books and you get more flexibility with layout (Kindles don’t even accept basic formatting such as tabs or bullet points).

PDFs are usually sold from your own site, so your “royalty” can be as high as 100% of the retail price, give or take payment fees. So a $7 PDF will earn you about the same as selling a $9.99 Kindle book. And chances are that it will be an easier sale from your own site rather than competing with hundreds or even thousands of other books on Amazon.

And if you can get as much as $17 or $27 (not that difficult, honest) then you’d need to be priced at $50 and above on Kindle to get the same earnings.

Which is long way of saying that if your information can sell for more than $7 then you should strongly consider selling it from your own site.

Audio programs

Back before the internet happened, these were the main way of distributing information products.

I’m not old enough to remember (honest!) but, originally, Nightingale Conant sold their audio programs on LP records. They then progressed to audio cassettes and then CDs and DVDs.

Audio products are generally higher priced than printed books or eBooks.

They have the added convenience that they are the only digital product that is truly independent. You can listen to them on your computer, anywhere else in your home or anywhere out of your home. So they can be listened to whilst jogging, commuting to work, driving or even being flown on a plane (except during takeoff and landing, of course).

So there’s a high level of convenience with audio programs and, for that, they generally command a higher price.

Video programs

In much the same way as a DVD typically sells for more than a CD, video programs generally command a higher price than any of the other formats we’ve discussed.

With today’s modern software and even a modestly specified computer, videos can be rendered quite fast. Sure, not as fast as audios, but still not too slow either.

There are also a wide range of options for video programs. You don’t need a camera to produce them – none of the products I’ve produced have been made with a video camera.

Instead, you can use software to record your voice and either screenshots or Power Point style presentations.

These work well as people can see what’s happening, rather than having to guess as they have to do when listening to an audio or scroll through screenshots as they’d have to do with an eBook.

Most things benefit from being able to see what’s happening as well as hear it described.

Which is why video generally commands a higher price point and are generally better accepted than the other digital product formats we’ve examined.

Information Product Development & Creation – How to Create a Digital Product For Your New Store

So you’ve opened up a new store, have you? And you want to fill it up with digital products? Well good for you. Digital products are the easiest thing to stock and sell. They cost very little to keep in stock and once they’re paid for they cost very little to sell.

One of the best forms of a digital product is the self-help product. In other words, learning content. Learning content in the form of videos, audios and eBooks are amongst the fastest growing items out there today. And the market is increasing and best of all, as we’ve proven, it’s recession resistant. Not only that, but self-help digital products are one of the few things that truly help people. And good karma is always a big benefit!

But how do you create a digital product for your new store?

There are seven primary steps in creating a digital learning product.

1. Define your products

There’s no point in going off half-cocked and creating a digital learning content product. You need to know that what you will create will actually sell and will interest a particular reader or audience. That’s what this step is all about. Identifying who, why, what and how.

2. Research your solution

Once you’ve developed a solution to a user’s problems, you’ll find that there is a mix of information involved. After all you are selling an information product in digital form. There’s information you already have. Information you know you need. And details you need to fill in. These latter you will discover as the process continues.

3. Design your product

Once you’ve defined what your product will look like, you need to create the framework for it. In the case of a digital learning content product that means you need to design it down to the paragraph level. Of course, if your digital product isn’t an eBook you won’t have a paragraph. But you still need to create the structural design to that level.

4. Structurally edit the design

Once you’ve outlined your product, or designed it to the paragraph level, you could just continue with filling it in. However, doing the design has given you an opportunity. Rather than fight to polish the structure and revise it after you’ve filled it in, you can do your structural edits now. While it’s easy to make changes.

5. Create the product

Now you need to create the product. Write it. Put it in PowerPoint. Film it. Each type of product is different.

6. Polish your product

But no matter what product you are creating, you aren’t finished yet. Because what you’ve created is still pretty rough. It needs to have the rough edges polished off. Again, how you do that depends on the media.

7. Publish and market your product

You now have a finished, saleable product… almost. All that’s necessary is to convert it to the final formats. Make it saleable and then get out there and sell it!

Top-Notch Ideas in Selling Digital Products

Would you like to have a way to create and sell sizzling hot digital products online? Are you currently looking for a way to earn extra cash? If your answer to these questions is a resounding yes, then you could absolutely benefit from these tips in selling digital products online.

Digital products have made its mark in the cyber world because it’s very easy to access and gives out a lot of information that the people are looking for. Producing these products that sell are not as difficult and as complicated as you may think.

What are the digital products you can actually sell?

1. Ebooks – These are just like any ordinary books, except that they are not on paper. Selling digital products like these could keep the cash pouring in because a lot of people these days opt for buying ebooks instead of paperbacks you can find in your local bookstore. They are cheap and environment friendly since you don’t have to print the words on paper.

2. Audio products – These digital products consist of interviews and voices from industry experts who can offer a lot of help and useful information to other people. You can use your recording tools to record what they have to say, edit these and make a compilation disk that you could sell online.

3. Coaching Programs – These are training programs that could certainly help a lot of people improve or boost their performance. It’s also a skill-building activity for some people who don’t have the money or resources to attend public seminars.

If you have finally created the products you could sell online, you can start strategizing your way into making money out of it. Try to create a plan to market and sell these products over a period of time. Regularly review your strategy and use different tools for marketing.

It is also important for you to know your niche market and understand what they really need. This will help you reach out to a specific audience that will surely to be interested in what you have to offer. Always remember that people need some teaser that would entice them to buy your products, so a simple press release, product review and description will help convince them that this is exactly what they are looking for. Make sure you have a minisite to put these pieces of information together and create backlinks to these sites for other people to follow.

The great thing about digital products is that they don’t take a lot of capital for you to start your own business. You don’t need a big office or an assistant. You can do all of these from the comfort of your own living room all by yourself. It’s a lot of fun to learn and to implement these learning that could later generate income for you.

Selling digital products may post as a challenge, but it’s certainly worth taking a risk. A lot of people have made money selling these types of products online. So why don’t you join the bandwagon and earn those extra cash doing just what the others do.

Digital Product Creation System

Digital products are everywhere you look. Even “physical” products like CDs and DVDs are, in essence, digital because the tracks and other information stored on them is in digital format. But increasingly products like books are being turned into digital products with devices like the Kindle.

Digital products have the advantage that they are cheap to deliver, costing only a few cents in bandwidth.

But if you want to create them, you need a system otherwise they will be chaotic and you won’t be likely to get repeat orders.

Here are the basic steps for your digital product creation system:

1. Make an outline

This can be in any format you want. A Word document, a spreadsheet or a mind map.

Play with each one and see which works best for you. Personally, I find spreadsheets easy to work with as each section of the product can be in a column with the subsections in the rows below it.

For more complicated products, I find a series of mind maps is also easy to use and can be more “at a glance” than a spreadsheet.

2. Decide on a format

This may sound as though I’m teaching you to suck eggs but take a step back and think how your information is best presented.

A PDF book can be good if your subject matter is fairly complicated. But in common with its physical counterpart, it tends to be the lowest retail price.

Audios are next in price value and can be convenient for your customers as they’re not locked into using their computer to listen to your product.

Videos are typically highest price and with screen capture programs such as Screencast-o-matic they’re inexpensive to produce. Or you could use your webcam or the video on your phone.

3. Create your product

Using your outline and preferred format, start creating your product.

Especially if it’s a written product, treat the writing and the editing processes as entirely separate. They use different parts of your mind and if you succomb to the temptation of editing as you go along, you’ll reduce the creativity of your product and it will run the risk of sounding more like a text book than something people want to read.

Save the sections of your product with different file names. Ideally ones that will make sense in a few months time when you go back to create an updated version!

4. Create a sales page

The complexity of your product and where you’re selling it will jointly determine how long and how “flashy” your sales letter needs to be.

There are free sites out there which will help you to create a passable sales letter without too much blood sweat and tears. There are also software programs available which will take this to a higher level. Or, if your product is likely to sell in quantity, you may prefer to use a copywriter.

Once your sales letter is written, you’ll need to upload it to your web host along with any associated images.

5. Upload your product

Use the control panel in your web host or WordPress or an FTP program to upload the files to your website host.

Depending on how paranoid you are about people stealing your product, you may or may not decide to include some form of protection for this. Remember that Hollywood have a much bigger budget than you and they can’t stop piracy so don’t put in so much protection that you annoy your purchasers.

6. Promote your newly created digital product

Promotion of your product is essential!

You can drive traffic to it in lots of different ways including articles like this one, forum posts and signatures, a Facebook page, your LinkedIn profile, pay per click advertising, affiliates and much more.

Don’t be afraid to experiment with different traffic methods. Just remember to track them so that you know which is the most cost effective.