Information Product Development & Creation – How to Create a Digital Product For Your New Store

So you’ve opened up a new store, have you? And you want to fill it up with digital products? Well good for you. Digital products are the easiest thing to stock and sell. They cost very little to keep in stock and once they’re paid for they cost very little to sell.

One of the best forms of a digital product is the self-help product. In other words, learning content. Learning content in the form of videos, audios and eBooks are amongst the fastest growing items out there today. And the market is increasing and best of all, as we’ve proven, it’s recession resistant. Not only that, but self-help digital products are one of the few things that truly help people. And good karma is always a big benefit!

But how do you create a digital product for your new store?

There are seven primary steps in creating a digital learning product.

1. Define your products

There’s no point in going off half-cocked and creating a digital learning content product. You need to know that what you will create will actually sell and will interest a particular reader or audience. That’s what this step is all about. Identifying who, why, what and how.

2. Research your solution

Once you’ve developed a solution to a user’s problems, you’ll find that there is a mix of information involved. After all you are selling an information product in digital form. There’s information you already have. Information you know you need. And details you need to fill in. These latter you will discover as the process continues.

3. Design your product

Once you’ve defined what your product will look like, you need to create the framework for it. In the case of a digital learning content product that means you need to design it down to the paragraph level. Of course, if your digital product isn’t an eBook you won’t have a paragraph. But you still need to create the structural design to that level.

4. Structurally edit the design

Once you’ve outlined your product, or designed it to the paragraph level, you could just continue with filling it in. However, doing the design has given you an opportunity. Rather than fight to polish the structure and revise it after you’ve filled it in, you can do your structural edits now. While it’s easy to make changes.

5. Create the product

Now you need to create the product. Write it. Put it in PowerPoint. Film it. Each type of product is different.

6. Polish your product

But no matter what product you are creating, you aren’t finished yet. Because what you’ve created is still pretty rough. It needs to have the rough edges polished off. Again, how you do that depends on the media.

7. Publish and market your product

You now have a finished, saleable product… almost. All that’s necessary is to convert it to the final formats. Make it saleable and then get out there and sell it!

Top-Notch Ideas in Selling Digital Products

Would you like to have a way to create and sell sizzling hot digital products online? Are you currently looking for a way to earn extra cash? If your answer to these questions is a resounding yes, then you could absolutely benefit from these tips in selling digital products online.

Digital products have made its mark in the cyber world because it’s very easy to access and gives out a lot of information that the people are looking for. Producing these products that sell are not as difficult and as complicated as you may think.

What are the digital products you can actually sell?

1. Ebooks – These are just like any ordinary books, except that they are not on paper. Selling digital products like these could keep the cash pouring in because a lot of people these days opt for buying ebooks instead of paperbacks you can find in your local bookstore. They are cheap and environment friendly since you don’t have to print the words on paper.

2. Audio products – These digital products consist of interviews and voices from industry experts who can offer a lot of help and useful information to other people. You can use your recording tools to record what they have to say, edit these and make a compilation disk that you could sell online.

3. Coaching Programs – These are training programs that could certainly help a lot of people improve or boost their performance. It’s also a skill-building activity for some people who don’t have the money or resources to attend public seminars.

If you have finally created the products you could sell online, you can start strategizing your way into making money out of it. Try to create a plan to market and sell these products over a period of time. Regularly review your strategy and use different tools for marketing.

It is also important for you to know your niche market and understand what they really need. This will help you reach out to a specific audience that will surely to be interested in what you have to offer. Always remember that people need some teaser that would entice them to buy your products, so a simple press release, product review and description will help convince them that this is exactly what they are looking for. Make sure you have a minisite to put these pieces of information together and create backlinks to these sites for other people to follow.

The great thing about digital products is that they don’t take a lot of capital for you to start your own business. You don’t need a big office or an assistant. You can do all of these from the comfort of your own living room all by yourself. It’s a lot of fun to learn and to implement these learning that could later generate income for you.

Selling digital products may post as a challenge, but it’s certainly worth taking a risk. A lot of people have made money selling these types of products online. So why don’t you join the bandwagon and earn those extra cash doing just what the others do.

Digital Product Creation System

Digital products are everywhere you look. Even “physical” products like CDs and DVDs are, in essence, digital because the tracks and other information stored on them is in digital format. But increasingly products like books are being turned into digital products with devices like the Kindle.

Digital products have the advantage that they are cheap to deliver, costing only a few cents in bandwidth.

But if you want to create them, you need a system otherwise they will be chaotic and you won’t be likely to get repeat orders.

Here are the basic steps for your digital product creation system:

1. Make an outline

This can be in any format you want. A Word document, a spreadsheet or a mind map.

Play with each one and see which works best for you. Personally, I find spreadsheets easy to work with as each section of the product can be in a column with the subsections in the rows below it.

For more complicated products, I find a series of mind maps is also easy to use and can be more “at a glance” than a spreadsheet.

2. Decide on a format

This may sound as though I’m teaching you to suck eggs but take a step back and think how your information is best presented.

A PDF book can be good if your subject matter is fairly complicated. But in common with its physical counterpart, it tends to be the lowest retail price.

Audios are next in price value and can be convenient for your customers as they’re not locked into using their computer to listen to your product.

Videos are typically highest price and with screen capture programs such as Screencast-o-matic they’re inexpensive to produce. Or you could use your webcam or the video on your phone.

3. Create your product

Using your outline and preferred format, start creating your product.

Especially if it’s a written product, treat the writing and the editing processes as entirely separate. They use different parts of your mind and if you succomb to the temptation of editing as you go along, you’ll reduce the creativity of your product and it will run the risk of sounding more like a text book than something people want to read.

Save the sections of your product with different file names. Ideally ones that will make sense in a few months time when you go back to create an updated version!

4. Create a sales page

The complexity of your product and where you’re selling it will jointly determine how long and how “flashy” your sales letter needs to be.

There are free sites out there which will help you to create a passable sales letter without too much blood sweat and tears. There are also software programs available which will take this to a higher level. Or, if your product is likely to sell in quantity, you may prefer to use a copywriter.

Once your sales letter is written, you’ll need to upload it to your web host along with any associated images.

5. Upload your product

Use the control panel in your web host or WordPress or an FTP program to upload the files to your website host.

Depending on how paranoid you are about people stealing your product, you may or may not decide to include some form of protection for this. Remember that Hollywood have a much bigger budget than you and they can’t stop piracy so don’t put in so much protection that you annoy your purchasers.

6. Promote your newly created digital product

Promotion of your product is essential!

You can drive traffic to it in lots of different ways including articles like this one, forum posts and signatures, a Facebook page, your LinkedIn profile, pay per click advertising, affiliates and much more.

Don’t be afraid to experiment with different traffic methods. Just remember to track them so that you know which is the most cost effective.

Digital Product Creation: Where to Start?

Digital products are easy to create, once you know what you’re doing. And it’s the last part of that sentence that seems to stop most people from creating their own product. Once we’ve “grown up” we seem to think that we should be able to learn things almost instantly. But that’s not really the case and often the things we want to learn are more complicated than many of the things we learned when we were younger. Including creating a digital product.

Start small

Starting small is the most sensible place to start.

But so often we get grand ideas about creating a blockbuster product the first time we want to make one. You know: the encyclopedia on the subject. Hundreds of pages long or tens of hours of videos. Or even both.

And, truth be told, even the digital product creation experts often find that daunting. The closest I’ve got to date is a compendium product that’s soon to be launched but that will be made up from about a dozen short-ish projects, each of which were relatively easy to make.

I’d still balk at the idea of making the large product from scratch.

So start with a small product – maybe one that you give away when people sign up to your list, so it could be as short as 8 – 10 pages of writing (including a cover, copyright page and resource page) or 10 to 20 minutes of audio or video.

Keep it simple

This goes hand in hand with starting small.

Generally, simpler things are easier to explain and quicker to explain as well.

If that’s not the case with the first subject that springs to mind, go to plan B. Because sometimes simpler is actually more difficult to explain, which you’ll know if you’ve said to someone “Oh, that’s easy” and then spent a couple of hours showing them how to do it.

But oftentimes your first instincts are correct.

Don’t worry that it’s available elsewhere

Apart from a few national secrets, almost everything is available on the internet.


But it can take time to hunt down.

Which means that often you’re saving people a lot of time they would otherwise have to spend trawling through the results on Google, refining their search so they get better results and generally surfing the web rather than finding the ten minute answer you can provide.

Saving time – even for the simplest things – is a big priority for a lot of people.

And a lot of people know less about your subject than you do, so they’ll be happy that you saved them an hour of their life that they’d never get back.

Whether you charge them money or just swap the information for their email address or however else you choose ot deliver your digital product.

Just do it!

Starting small has another advantage: you’re more likely to do it than start it and then leave it lurking on your hard drive until you delete it forever when you change your computer in a few years time.

You’ll have the satisfaction of knowing that you’ve actually created a digital product and that other people are finding it useful, which will drive you on to create more products and help more people.